I love TV and when TV and fashion collide I am in heaven! I have known for quite a while that Anna Sui was going to design a line of clothes inspired by Gossip Girl for Target but there has been speculation as to what the line would actually look like. While I am sad I do not live in the US I am overly excited to actually see photo evidence of the collection.
Due to arrive in stores and online September 13 through October 17, the line consists of nineteen Gossip Girl inspired looks. The looks follow the characters of Blair, Serena, Jenny and Vanessa. Most of them look good, but there are a few that are questionable. While it can be hard to design looks for the mass market, there is no need for the fashion to suffer. The clothes are a mix of high fashion elements such as bows, puffy sleeves and minis, each character’s looks are very distinct and somewhat follow the trends of the show. And now for the breakdown!
First there is Blair. Her style on the show has always been a mix of ultra feminine details, such as bows and hairbands, and high fashion looks. The Target line is no exception and features short dresses with high collars, bows and ornate details like lace. While I don’t know if I can picture Blair wearing all of the outfits, the cream mini with a blue bow is very trendy and a dress Blair would probably put on for an afternoon of drinking with Serena. Something I would definitely wear for a nice night out!
Jenny’s looks are a bit off with what her character would wear on the show because they mix the extremes of all black (black dress with black tights and black shoes) with rocker-chick bright orange plaid skirt with lots of zippers. I have been watching the show religiously for two years and never thought her style was this confusing!
Vanessa comes next and surprisingly her style is full of lots of earth tones, and I mean literally, lots of earth tones. All the 4 looks are brown and orange, colours Vanessa might wear on the show but certainly not the only colours she wears. Although I might say I wish I had the wardrobe of Serena, my style seems more like the relatable look of Vanessa, and her ability to wear bright colours but also wear neutrals and mixes of solids, patterns and denim. I myself would never be caught dead in a co-ordinating outfit that was all brown and orange!
And the best for last. Serena is the party girl of the show – the bad girl who tries to prove to everyone she is good. Her outfits, while very edgy, are surprisingly demure. She is known on the show for wearing things with cutouts, like this Herve Leger dress, and I just didn’t see her wearing much of the items in the collection. The concept is definitely there, but just too toned down. I realize the clothes are for a mass market retailer that wants to appeal to a large audience, but I feel more risk could have been taken; the looks are almost there, but not quite.
Judge for yourself and see the whole slideshow here.