A website that is not mobile-friendly not only annoys visitors but it’s bad for business. Consumers today are doing more shopping online and a site that is optimized for use on a smart phone or tablet is more likely to encourage a visitor to return to that site in the future and convert.
Some things to know:
- A Google survey of mobile users found that 72% of mobile users say it’s important to them that websites are mobile-friendly (Google)
- 40% of users will click another mobile result if a website is not mobile-friendly (Icebreaker Consulting)
- 46% of mobile users say they are unlikely to return to a website they had trouble accessing from their phone (Gomez)
- 60% of mobile users expect a website to load in less than three seconds – fast! (Gomez – What Mobile Users Want)
- Professional services websites not optimized for mobile are 24 % more likely to have mobile visitors bounce (Televox)
- Mobile searches have a click through rate 30 % lower than desktop (State of Search)
- 85% of adults believe that a mobile site must be as good, if not better than, a desktop site (Huffington Post)
This year will be a momentous one for mobile, as local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015, according to eMarketer. To stay on top of their customers’ needs, businesses need to create a mobile website that has all the information a customer might be looking for – retail locations, hours, phone number, up-to-date product information, and any current sales and promotions.