When and What Makes Good Content


A website is nothing without great content to support it. Once customers reach your website, the content they see has to be engaging to not only keep them interested but to stay on your site long enough to convert.

A good content calendar will help streamline the upload process, but the question becomes – what should you post and how often?

  1. Social media: social media is a tricky thing because depending on your audience, response times might be morning, evening, weekday or weekend. Keeping an eye on social signals is key; because it will not only tell you when people most response to your postings, but what type of content they like the best.
    • Facebook – you should be posting minimum 3 times per week, maximum 10 times per week and aim for quality over quantity.
    • Twitter – there are no set rules and no maximum. You should be posting good quality content whenever you have it available.
    • LinkedIn – minimum 2 times per week, maximum 5 times per week. Aim for more formal and technical content around your business and industry.
    • Google+ – minimum 3 times per week, maximum 10 times per week. Use relevant keywords to increase your ranking in a Google search.
  2. Blogs: if you are planning on creating a successful blog, you need people to find it and the best way to do this is to get search engines to list you. The more pages your site has, the more likely people are to find it. Posting every day is hard work, and if you start, you have to be able to maintain this schedule over time. You should always aim for quality over quantity, so posting once a week is more than enough while you get started. As you have more content, you can post more frequently.
  3. Resources: a resources page is good to have since it helps build your brand’s authority. A resource page can build traffic, boost your site’s reputation and gives you a place to link to your best content. It also helps your readers quickly find what they need, even things they didn’t know they needed. There is no rule of thumb with when to post to your resources page; post whenever you have created a resource. Sample resources include: marketing kits, webinars, informational videos and e-books.

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