Today, Wal-Mart Canada just announced major plans to expand. This shouldn’t come as a big surprise, considering Wal-Mart is one of the biggest brands in the world. What does come as a surprise? The fact that they are expanding into Canada, while other brands are failing miserably. Take Target as an example. Seen as Wal-Mart’s biggest competitor, they were always fretted with criticism for their lack of product and higher prices. Many thought that the popular US-brand would give consumers more choice and options, but expanding too fast and to poor locations made them fail miserably. Wal-Mart seems to have found their stride, and has been able to deliver on their commitment to offer a wide range of products and services. Moving with the times, rather than against them, the $340 million investment by Wal-Mart will include an expanding network of supercentres, accelerating e-commerce business, and in-store pick up services.