Digital is continuing to grow at a rapid pace. The year of 2015 is proving to be the year that digital marketing surpasses traditional advertising, which forces businesses and agencies to ramp up their marketing game. More people are on social media, which indicates that social media advertising is getting stronger. Digital platforms also want businesses to provide more valuable content to consumers through data-driven marketing, and mobile continues to be on the top of everyone’s list.
How the digital world has evolved over the past 12 months
What do these numbers mean for you?
This is just the beginning in terms of how the population is responding to technology. Mobile is one to really watch out for, as social media continues to expand its reach to apps that let people access their profiles whenever and wherever they want.
In Canada alone, there are 33 million active internet users, which represents a 93% penetration of the country’s population. More specifically, since 2014, there has been an 11% growth in the number of active users, and that number continues to increase (Source: We Are Social). Trends also show that mobile, more specifically video, is the one to watch, as 27% of mobile users are watching videos on their smartphone, compared to only 24% who are using their smartphone for social media (Source: We Are Social). For businesses to stay ahead of the game, they will most certainly have to develop content that is interactive to keep customers engaged in the long run.