When and What Makes Good Content

content-marketing

A website is nothing without great content to support it. Once customers reach your website, the content they see has to be engaging to not only keep them interested but to stay on your site long enough to convert.

A good content calendar will help streamline the upload process, but the question becomes – what should you post and how often?

  1. Social media: social media is a tricky thing because depending on your audience, response times might be morning, evening, weekday or weekend. Keeping an eye on social signals is key; because it will not only tell you when people most response to your postings, but what type of content they like the best.
    • Facebook – you should be posting minimum 3 times per week, maximum 10 times per week and aim for quality over quantity.
    • Twitter – there are no set rules and no maximum. You should be posting good quality content whenever you have it available.
    • LinkedIn – minimum 2 times per week, maximum 5 times per week. Aim for more formal and technical content around your business and industry.
    • Google+ – minimum 3 times per week, maximum 10 times per week. Use relevant keywords to increase your ranking in a Google search.
  2. Blogs: if you are planning on creating a successful blog, you need people to find it and the best way to do this is to get search engines to list you. The more pages your site has, the more likely people are to find it. Posting every day is hard work, and if you start, you have to be able to maintain this schedule over time. You should always aim for quality over quantity, so posting once a week is more than enough while you get started. As you have more content, you can post more frequently.
  3. Resources: a resources page is good to have since it helps build your brand’s authority. A resource page can build traffic, boost your site’s reputation and gives you a place to link to your best content. It also helps your readers quickly find what they need, even things they didn’t know they needed. There is no rule of thumb with when to post to your resources page; post whenever you have created a resource. Sample resources include: marketing kits, webinars, informational videos and e-books.

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How to Maximize Your Search Campaigns and Gain Leads

Capturing people with marketing

Lead generation is important in any business, and how you get there is a long road to success. It is defined by the generation of consumer interest or inquiry into your products or services. With everything being digital, building brand awareness, advocates and growing a customer base is now easier than ever with so many options available.

Tools for success:

  1. Remarketing: remarketing can help you reach people who have previously visited your website, but didn’t convert. You can show these previous visitors ads that are tailored to them based on which sections of the site they visited. According to the Fireclick, the global conversion rate is 4.1%, which means that almost over 95% of users can be targeted more closely with remarketing. This type of targeting is effective because the more information you have about the user, the more tailored you can make your ad, and the higher your chance for conversion.
  2. Display advertising: display advertising is online graphical advertising that appears next to content on web pages. Also known as banner ads, they can elicit a lot of traffic at a very low cost. Banner ads provide a real advantage because they can be placed on websites that are relevant to your business and what you are selling. By showing ads to people that are already interested in your products you can easily generate more leads and increase sales.
  3. Social Media: social media is not just about posting on your Facebook page anymore. With new regulations about the types of content you can promote, Facebook is pushing more for paid ads to help boost content. The advantages to using social media as a paid search platform is that you can target people who you already know are interested in your brand, and are more likely to convert into a sale.
  4. SEO: search engine optimization is important in organic search rankings and a great way to help generate leads without paying a dime. Creating engaging, fresh and consistent content helps draw visitors in and keeps them on the site long enough to convert. Keyword density and the location of calls to action are also important in intriguing the reader and acquiring more conversions.

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